Explain Heider’s balance theory of attitude organization.
Share
Lost your password? Please enter your email address. You will receive a link and will create a new password via email.
Please briefly explain why you feel this question should be reported.
Please briefly explain why you feel this answer should be reported.
Please briefly explain why you feel this user should be reported.
Explain Heider’s balance theory of attitude organization.
Heider's Balance Theory: Harmonizing Attitudinal Triads
Fritz Heider's Balance Theory proposes that individuals strive for consistency in their attitudes and beliefs. In a social context, attitudes are organized into triads, consisting of a person and two objects or other people. For balance, the valence (positive or negative) of relationships within a triad should align. When there's imbalance, individuals are motivated to restore harmony through attitude change or reevaluation. This theory sheds light on the cognitive processes underlying social perception and the drive for internal consistency in our attitudes, emphasizing the importance of balance in maintaining psychological equilibrium.