1. Program Structure Overview
This section provides a clear overview of the Retailing Program, outlining its structure and components. It highlights that the program consists of 132 credits, encompassing compulsory courses, an internship, and on-the-job training spread across the first, second, and third years. The program follows a modular approach, with distinct stages:
- First Year: Diploma in Retailing (DIRIL)
- Second Year: Advanced Diploma in Retailing (ADIR)
- Third Year: Bachelor of Business Administration (Retailing) (BBARIL)
Additionally, it mentions the inclusion of a three-month internship in the first year and subsequent on-the-job training in the second and third years. It also notes the requirement of a Viva Voce after the submission of the Work-Book for specific courses and highlights that DIR and ADIR serve as exit points for the program. Lastly, it states that the program is offered once a year in July.
2. Eligibility Criteria
This subsection outlines the eligibility criteria for Category A (Direct Entry) and Category B (Sponsored Admission) candidates. For Category A, candidates must have completed their 10+2 education or equivalent, with seats reserved as per Government of India rules. Category B allows employees nominated by their Retail Organization to apply, provided they have also completed 10+2 or equivalent.
3. Medium of Instruction
Here, it is mentioned that the medium of instruction for the program is English, ensuring that all instruction and materials are provided in English for the students' convenience.
Diploma in Retailing (DIRIL) (Ist Year)
Course Code | Title of the Course | Credits |
---|---|---|
Semester-I | ||
BCOE 141 | Principles of Marketing | 6 |
BEGAE 182 | English Communication Skills | 4 |
BRL 101 | Overview of Retailing | 4 |
BRL 102 | Introduction to Retail Marketing | 4 |
BRL 103 | Store Operations | 4 |
Semester-II | ||
BRL 104 | Retail Management Perspectives and Communication | 6 |
BRLP 101 | Internship, Work Book and Viva-Voce | 16 |
Advanced Diploma in Retailing (ADIR) (IInd Year)
Course Code | Title of the Course | Credits |
---|---|---|
Semester-III | ||
BEVAE 181 | Environmental Studies | 4 |
BRL 105 | Customer Service Management | 6 |
BRL 106 | Managing Human Resources | 4 |
BRL 107 | Buying and Merchandising-I | 4 |
BRL 108 | Retail Operations and Store Management | 4 |
Semester-IV | ||
BRL 109 | Customer Value Management | 6 |
BRL 110 | IT Application in Retail | 4 |
BRLP 102 | On the Job Training, Work Book and Viva-Voce | 12 |
BBA (Retailing) (BBARIL) (IIIrd Year)
Course Code | Title of the Course | Credits |
---|---|---|
Semester-V | ||
BCOS 185 | Entrepreneurship | 4 |
BRLP 111 | Retail Consumer Behavior | 6 |
BRL 112 | Buying and Merchandising-II | 4 |
BRL 113 | Business Ethics | 4 |
BRL 114 | Visual Merchandising and Store Planning | 4 |
Semester-VI | ||
BCOS 184 | E-Commerce | 4 |
BRL 115 | Retail Supply Chain Management | 6 |
BRLP 103 | On the Job Training, Workbook and Viva-Voce | 12 |
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