Guidelines of Case Study Method:

1. Clearly Define Objectives: Clearly outline the research goals and objectives.
2. Select Appropriate Case: Choose a case that aligns with the research focus.
3. Use Multiple Data Sources: Collect data from various sources for comprehensive insights.
4. Maintain Objectivity: Approach the study with impartiality and avoid bias.
5. Ensure Confidentiality: Safeguard sensitive information and respect privacy.
6. Conduct In-Depth Analysis: Thoroughly analyze the case to uncover underlying patterns.
7. Consider Context: Examine the case within its broader context for a holistic understanding.
8. Use Triangulation: Verify findings through multiple data collection methods for increased reliability.

Methodology:
Methodology refers to the systematic framework of principles, processes, and rules applied in a research study. It outlines the approach and techniques used to gather, analyze, and interpret data. Methodology ensures the study's validity, reliability, and replicability by providing a structured and transparent way to conduct research. It encompasses the philosophical underpinnings, research design, data collection, and analysis methods. The purpose of methodology is to guide researchers in systematically investigating and addressing research questions or problems, contributing to the rigor and credibility of scholarly inquiry.

Field Studies:
Field studies are observational research conducted in natural settings outside a controlled laboratory environment. Researchers gather data in real-world contexts, observing and documenting natural behaviors without manipulating variables. These studies provide a rich understanding of complex phenomena within their ecological validity, but they may lack the precision and control seen in laboratory experiments.

Field Experiments:
Field experiments, on the other hand, involve manipulating independent variables in natural settings to observe their effects on dependent variables. While conducted in real-world environments, researchers retain some control over experimental conditions. This method combines the advantages of experimental control with the external validity of field settings, allowing for the study of cause-and-effect relationships in more ecologically valid contexts.

Differences:

1. Control:

   • Field studies observe natural behaviors without manipulation, while field experiments involve intentional manipulation of variables, introducing an element of control.

2. Setting:

   • Field studies are conducted in natural settings without altering the environment, whereas field experiments occur in real-world settings with intentional manipulations.

3. Precision:

   • Field studies prioritize ecological validity over experimental control, providing a holistic view, while field experiments balance control and real-world relevance for a more focused investigation.

4. Replicability:

   • Field studies may be context-specific, limiting replicability, while field experiments aim for replicability by controlling variables, enhancing the generalizability of findings.

5. Flexibility:

   • Field studies allow for natural variability, embracing diverse conditions, while field experiments introduce controlled conditions for specific manipulations, limiting natural variability.

In summary, while both field studies and field experiments take place in real-world settings, the former emphasizes observation without manipulation, and the latter incorporates intentional experimental control to study causal relationships.