Define commodification in tourism.

Commodification in tourism refers to the process by which goods, services, experiences, or aspects of culture are transformed into commodities that can be bought, sold, and consumed within the tourism industry. This often involves turning natural landscapes, cultural traditions, or local customs into marketable products or attractions aimed at tourists.

For example, a pristine beach may be commodified as a tourist destination with the development of resorts, tour packages, and souvenir shops. Similarly, traditional festivals or rituals may be commercialized for tourist consumption, altering their original meaning or significance.

While commodification can bring economic benefits to destinations by attracting visitors and generating revenue, it can also lead to the exploitation of local resources, loss of authenticity, and cultural homogenization. Balancing the preservation of local culture and the economic benefits of tourism is a significant challenge for many destinations grappling with commodification.