Define Social survey.

A social survey is a structured and systematic method of collecting data from individuals or groups within a population to gain insights into social phenomena, attitudes, behaviors, or characteristics. It is a research technique employed in social sciences to gather quantitative or qualitative information that can be analyzed and used to make inferences about the broader population. Social surveys often utilize questionnaires, interviews, or a combination of both to collect data on topics such as demographics, opinions, beliefs, and behaviors.

Key features of social surveys include:

1. Sampling:

   • Social surveys involve selecting a representative sample from a larger population, allowing researchers to generalize findings to the entire population.

2. Standardized Instruments:

   • Surveys use standardized instruments such as questionnaires with predetermined questions, ensuring consistency in data collection and facilitating comparisons.

3. Objectivity:

   • The design and administration of social surveys aim for objectivity to minimize bias, ensuring that the collected data accurately reflects the perspectives and behaviors of the participants.

4. Quantitative or Qualitative Data:

   • Social surveys can generate quantitative data through closed-ended questions with numerical responses or qualitative data through open-ended questions, allowing for a nuanced understanding of participants' views.

5. Representativeness:

   • Efforts are made to ensure that the sample represents the diversity of the population, enabling researchers to draw meaningful conclusions about social patterns and trends.

Social surveys are widely used in sociology, psychology, economics, and other social sciences to study a broad range of topics, including public opinion, consumer behavior, social trends, and policy evaluations. The data collected from social surveys contribute valuable insights to academic research, public policy decisions, and societal understanding.