Differentiate between Creative salesmanship and competitive salesmanship.

Creative Salesmanship vs. Competitive Salesmanship

Creative Salesmanship:

• Definition: Creative salesmanship involves innovative and imaginative approaches to selling products or services. It focuses on finding unique solutions to customer needs and differentiating the product or service from competitors.
• Focus: Creative salesmanship emphasizes creativity, originality, and out-of-the-box thinking. It seeks to capture the customer's attention and create a memorable and compelling sales experience.
• Methods: Creative salesmanship may involve using storytelling, humor, demonstrations, or interactive presentations to engage customers and make the sales process more enjoyable and effective.
• Outcome: The goal of creative salesmanship is to create value for the customer by offering innovative solutions that meet their needs and exceed their expectations. It can help build strong customer relationships and differentiate the product or service in a competitive market.

Competitive Salesmanship:

• Definition: Competitive salesmanship focuses on outperforming competitors and winning customers by highlighting the advantages of the product or service over alternatives in the market.
• Focus: Competitive salesmanship emphasizes competitive advantage, value proposition, and differentiation. It aims to convince customers that the product or service is superior to others available.
• Methods: Competitive salesmanship may involve conducting competitive analysis, highlighting product features and benefits, and addressing objections or concerns raised by customers about competitors.
• Outcome: The goal of competitive salesmanship is to win market share and gain a competitive edge by effectively positioning the product or service against competitors. It focuses on persuading customers to choose the product or service over competing options.

Differences:

1. Focus: Creative salesmanship focuses on innovation and originality, while competitive salesmanship focuses on differentiation and competitive advantage.
2. Approach: Creative salesmanship uses creative and imaginative approaches to engage customers, while competitive salesmanship uses competitive analysis and value proposition to convince customers.
3. Outcome: Creative salesmanship aims to create value and build relationships, while competitive salesmanship aims to win market share and gain a competitive edge.

In summary, creative salesmanship emphasizes creativity and innovation in selling, while competitive salesmanship focuses on outperforming competitors and winning customers by highlighting the advantages of the product or service. Both approaches are valuable in sales and can be used depending on the specific goals and objectives of the sales strategy.