Explain Attitude ambivalence.
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Attitude ambivalence refers to the coexistence of conflicting positive and negative evaluations toward an object, person, or issue within an individual's attitude system. In situations of ambivalence, individuals may experience uncertainty and mixed emotions, making it challenging to predict their behavioral responses. This duality in attitudes can lead to cognitive dissonance, as individuals grapple with the conflicting elements. Exploring attitude ambivalence provides insights into the complexity of attitudes, impacting decision-making and behavior in nuanced ways.