Explain Familiarisation tours.

Familiarization tours, commonly known as FAM tours, are specialized trips organized for travel industry professionals, such as travel agents, tour operators, and journalists. The primary purpose of FAM tours is to familiarize participants with specific destinations, products, or services to enhance their firsthand knowledge and promote effective selling or reporting.

During a FAM tour, participants experience various aspects of the destination or product, including accommodations, attractions, activities, and local culture. The goal is to provide an immersive and comprehensive understanding, enabling participants to better advise clients or create compelling content.

FAM tours are typically hosted by destination management organizations, tourism boards, or businesses seeking to showcase their offerings. These tours play a crucial role in building strong relationships between the travel industry and tourism providers, fostering collaboration, and ensuring accurate and informed promotion of destinations or products in the broader travel market.