Explain Goals of research in social psychology.
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Goals of Research in Social Psychology
The primary goals of research in social psychology include understanding and explaining social behavior and cognition. Researchers aim to uncover the underlying mechanisms influencing individual and group interactions. Additionally, they seek to predict future social behaviors based on identified patterns and variables. Social psychology research strives to apply these insights to improve societal well-being, addressing real-world issues. Overall, the goals encompass advancing theoretical understanding, making practical applications, and contributing to the broader knowledge base of how individuals think, feel, and behave in social contexts.