Explain Impression management.

Impression management, a concept rooted in symbolic interactionism, refers to the conscious or subconscious process through which individuals control or manipulate the impressions others form of them. Coined by sociologist Erving Goffman, impression management involves strategic presentation of oneself to create specific perceptions or images.

Individuals engage in impression management in various social contexts, such as interactions with friends, colleagues, or during job interviews. This process often involves the selective display of information, behaviors, or expressions to convey a particular image that aligns with social norms, expectations, or personal goals.

Goffman identified two main types of impression management: front stage and back stage. Front stage refers to the public, observable behaviors where individuals actively shape their image. In contrast, back stage involves more private settings where individuals may relax, be themselves, and prepare for their front stage performances.

Impression management is a crucial aspect of social life as it influences social perception, relationships, and opportunities. It reflects the dynamic nature of self-presentation as individuals navigate the complexities of social interactions by strategically crafting and controlling the impressions they convey to others.