Explain Operation Flood Programme.
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Explain Operation Flood Programme.
Operation Flood, also known as the White Revolution, was a dairy development program implemented in India by the National Dairy Development Board (NDDB) during the 1970s and 1980s. The primary objective of Operation Flood was to transform India into a self-sufficient and sustainable milk producer by organizing dairy cooperatives, enhancing milk production, and improving milk processing and marketing infrastructure.
Key features of Operation Flood include:
Formation of Dairy Cooperatives: Operation Flood focused on organizing small-scale dairy farmers into cooperatives to strengthen their bargaining power, increase access to resources, and facilitate collective marketing of milk.
Enhanced Milk Production: The program emphasized improving animal husbandry practices, including breed improvement, balanced feeding, and veterinary care, to boost milk yields per animal.
Milk Processing Infrastructure: Operation Flood invested in establishing modern milk processing plants, chilling centers, and dairy technology centers to ensure efficient handling, storage, and processing of milk.
Market Linkages and Price Stabilization: The program aimed to create stable and remunerative markets for dairy farmers by establishing a network of milk collection centers, dairy cooperatives, and marketing channels.
Empowerment of Rural Communities: Operation Flood empowered rural communities, especially women, by providing opportunities for income generation through dairy farming and participation in cooperative activities.
Government Support: The Indian government supported Operation Flood with policies and investments in dairy infrastructure, research and development, and extension services to promote dairy development nationwide.
Operation Flood succeeded in making India the largest milk producer in the world and transformed dairy farming into a viable livelihood option for millions of rural households. The program's impact on rural development, poverty alleviation, and nutritional security continues to be celebrated as a landmark success in India's agricultural history.