Explain Purpose of qualitative research.
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Explain Purpose of qualitative research.
The purpose of qualitative research is to explore and understand the richness, complexity, and depth of human experiences, behaviors, and social phenomena. This approach aims to uncover meanings, patterns, and insights by employing methods such as interviews, focus groups, and observations. Qualitative research seeks to provide in-depth understanding, generate hypotheses, and explore the subjective aspects of a topic. It is particularly valuable for examining the context, cultural nuances, and diverse perspectives within a given phenomenon, contributing to a more holistic and nuanced comprehension of social, psychological, or cultural phenomena.