Explain the different levels of Tourism Product with example.
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Explain the different levels of Tourism Product with example.
Tourism products are often categorized into three levels, each offering a distinct set of experiences to travelers:
Core Product: This represents the fundamental benefit or experience that the tourist seeks. For example, in a beach destination, the core product is the natural beauty of the beach itself and the opportunity for relaxation.
Supplementary Services: These are additional services and amenities that enhance the core product and make the overall experience more enjoyable. In the beach destination, supplementary services may include beachside resorts, water sports facilities, and beachfront restaurants.
Facilitating Services: These services support the tourist's journey and experience but are not directly related to the destination itself. Examples include transportation services, travel agencies, and information centers that help visitors reach and navigate the beach destination.
Consider a tourist visiting a cultural heritage site:
Core Product: The historical and cultural significance of the site.
Supplementary Services: Guided tours, museum exhibits, and souvenir shops.
Facilitating Services: Transportation services, travel agencies providing information, and accommodations in the nearby area.
Understanding and effectively delivering products at each of these levels is crucial for destinations and businesses to meet the diverse needs of tourists and enhance their overall experience.