Describe the terms – Apparel and Merchandising.
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Describe the terms – Apparel and Merchandising.
Apparel and merchandising are two related terms often used in the context of the fashion and retail industries. Here's a brief description of each:
Apparel: Apparel refers to clothing or garments, including all types of clothing items such as shirts, pants, dresses, skirts, jackets, and accessories like hats, scarves, and gloves. Apparel is a broad term that encompasses everything we wear to cover and protect our bodies. The apparel industry includes the design, manufacturing, distribution, and retailing of clothing and accessories.
Merchandising: Merchandising is the process of promoting and selling products, including apparel, to customers. It involves activities such as product selection, pricing, promotion, and display that are aimed at attracting customers and maximizing sales. In the context of apparel, merchandising includes strategies for presenting clothing and accessories in stores or online in a way that appeals to customers and encourages them to make a purchase.
In summary, apparel refers to clothing and accessories, while merchandising is the process of promoting and selling those products. Apparel merchandising involves the strategic planning and execution of selling clothing and accessories to customers through various channels such as retail stores, online platforms, and other distribution channels.