Differentiate between social psychology and applied social psychology.

Social psychology is a broad field that studies how individuals think, feel, and behave in social situations. It explores topics such as attitudes, social influence, group dynamics, and interpersonal relationships. Social psychologists seek to understand the cognitive and emotional processes that shape human interactions within various social contexts.

On the other hand, applied social psychology takes the principles and theories from social psychology and applies them to address practical issues and solve real-world problems. While social psychology focuses on understanding social behavior for the sake of knowledge, applied social psychology is concerned with using that knowledge to create positive social change. Applied social psychologists often collaborate with communities, organizations, or policymakers to develop interventions, programs, and strategies that address specific social issues, such as prejudice, discrimination, health behaviors, or environmental concerns.

In summary, social psychology investigates the general principles of social behavior, whereas applied social psychology takes these principles and applies them to address and solve specific societal challenges.