Discuss present marketing system of organic products in our country.

The marketing system for organic products in many countries, including India, has been evolving rapidly in response to growing consumer demand for healthy, sustainable, and ethically produced food items. In India, the marketing system for organic products has several key characteristics and components:

1. Increased Awareness and Demand:
There has been a notable increase in awareness and demand for organic products among Indian consumers. Factors such as rising health consciousness, concerns about food safety, and environmental sustainability have contributed to this trend.

2. Certification and Standards:
The marketing of organic products in India is governed by the National Programme for Organic Production (NPOP), which sets standards and regulations for organic certification. Certified organic products display the India Organic logo, indicating compliance with organic standards.

3. Diverse Product Range:
The organic market in India encompasses a wide range of products, including fruits, vegetables, cereals, pulses, spices, tea, coffee, dairy products, and processed foods. This diversity reflects the growing availability and variety of organic options for consumers.

4. Distribution Channels:
Organic products are distributed through various channels, including retail stores, supermarkets, specialty organic shops, farmers' markets, online platforms, and direct-to-consumer models. Many organic farmers and producers also sell their products through community-supported agriculture (CSA) schemes or subscription boxes.

5. Farmer Producer Organizations (FPOs) and Cooperatives:
Farmer Producer Organizations (FPOs) and cooperatives play a significant role in the marketing of organic products. These organizations help small and marginal farmers access markets, improve bargaining power, and collectively market their organic produce.

6. Retail and E-commerce Platforms:
Major retail chains and e-commerce platforms have dedicated sections or categories for organic products. This allows consumers to conveniently purchase organic goods online or at brick-and-mortar stores, contributing to the mainstreaming of organic products in the retail landscape.

7. Direct Marketing and Export Opportunities:
Some organic farmers and producers engage in direct marketing initiatives such as farm visits, organic festivals, and participation in trade fairs to connect directly with consumers and promote their products. Additionally, India has significant potential for organic product exports, especially to international markets with high demand for organic goods.

8. Challenges and Opportunities:
Despite the growth of the organic market, challenges such as limited awareness in rural areas, higher production costs, supply chain inefficiencies, and the need for infrastructure development persist. However, these challenges also present opportunities for innovation, investment, and collaboration within the organic sector.

In summary, the marketing system for organic products in India is evolving to meet the demands of increasingly discerning consumers seeking healthy, sustainable, and environmentally friendly food options. As awareness and demand continue to rise, stakeholders across the organic value chain are working towards improving market access, enhancing distribution networks, and strengthening consumer trust in organic products. This evolution reflects a broader shift towards more conscious consumption and sustainable agriculture in India's food market landscape.