Sign Up

Have an account? Sign In Now

Sign In

Forgot Password?

Don't have account, Sign Up Here

Forgot Password

Lost your password? Please enter your email address. You will receive a link and will create a new password via email.

Have an account? Sign In Now

You must login to ask a question.

Forgot Password?

Need An Account, Sign Up Here

Please briefly explain why you feel this question should be reported.

Please briefly explain why you feel this answer should be reported.

Please briefly explain why you feel this user should be reported.

Sign InSign Up

Abstract Classes

Abstract Classes Logo Abstract Classes Logo
Search
Ask A Question

Mobile menu

Close
Ask a Question
  • Home
  • Polls
  • Add group
  • Buy Points
  • Questions
  • Pending questions
  • Notifications
    • sonali10 has voted up your question.September 24, 2024 at 2:47 pm
    • Abstract Classes has answered your question.September 20, 2024 at 2:13 pm
    • The administrator approved your question.September 20, 2024 at 2:11 pm
    • banu has voted up your question.August 20, 2024 at 3:29 pm
    • banu has voted down your question.August 20, 2024 at 3:29 pm
    • Show all notifications.
  • Messages
  • User Questions
  • Asked Questions
  • Answers
  • Best Answers
Home/ Questions/Q 56073
Next
In Process
Himanshu Kulshreshtha
Himanshu KulshreshthaElite Author
Asked: May 13, 20242024-05-13T08:31:42+05:30 2024-05-13T08:31:42+05:30In: Consumer Protection

Explain and discuss the meaning of ‘Misleading Advertisement’ with the help of case laws?

Explain and discuss the meaning of ‘Misleading Advertisement’ with the help of case laws?

CPI-101
  • 0
  • 11
  • 17
  • 0
  • 0
Share
  • Facebook

    1 Answer

    • Voted
    • Oldest
    • Recent
    1. Himanshu Kulshreshtha Elite Author
      2024-05-13T08:32:10+05:30Added an answer on May 13, 2024 at 8:32 am

      Misleading advertisement refers to any advertising or marketing communication that contains false, deceptive, or misleading claims or representations, leading consumers to make incorrect or uninformed purchasing decisions. Such advertisements may distort facts, omit important information, exaggerate product benefits, or create false impressions, ultimately harming consumer interests and trust. Here's an explanation and discussion of the concept of misleading advertisement with the help of case laws:

      Explanation:
      Misleading advertisements violate consumer protection laws and regulations by deceiving consumers about the nature, quality, or characteristics of the products or services being promoted. These advertisements may use misleading statements, visuals, testimonials, or endorsements to lure consumers into purchasing products or services that do not meet their expectations or needs. Misleading advertisements can cause financial harm, health risks, or safety hazards to consumers and undermine fair competition in the marketplace.

      Case Laws:

      1. Hindustan Unilever Ltd. v. Colgate Palmolive India Ltd. (2009):
      In this case, the Delhi High Court addressed a dispute between two multinational companies over an advertisement campaign for toothpaste products. The court ruled that one of the advertisements aired by Colgate was misleading as it claimed superiority over other toothpaste brands without providing scientific evidence to support the claim. The court ordered Colgate to stop airing the misleading advertisement and pay damages to Hindustan Unilever for disparagement.

      2. Cadbury India Ltd. v. Amit Jain (2014):
      In this case, the National Consumer Disputes Redressal Commission (NCDRC) addressed a complaint filed by a consumer against Cadbury India Ltd. alleging that the company's chocolate products contained worms. The NCDRC found Cadbury India guilty of indulging in misleading advertisement by failing to disclose the presence of worms in its products. The commission directed Cadbury India to pay compensation to the consumer for the physical and mental harassment caused by the misleading advertisement.

      3. Maruti Suzuki India Ltd. v. Ashok Kumar Gupta (2014):
      In this case, the National Consumer Disputes Redressal Commission (NCDRC) addressed a complaint filed by a consumer against Maruti Suzuki India Ltd. alleging false and misleading advertisements regarding the fuel efficiency of its vehicles. The NCDRC found Maruti Suzuki guilty of misleading advertisement and directed the company to compensate the consumer for the loss suffered due to the false claims made in the advertisements.

      4. PepsiCo India Holdings Pvt. Ltd. v. State of Kerala (2017):
      In this case, the Kerala High Court addressed a public interest litigation (PIL) filed against PepsiCo India Holdings Pvt. Ltd. alleging misleading advertisements for its soft drink products. The court directed PepsiCo to refrain from airing advertisements that misrepresented the health benefits of its products and imposed penalties for violating consumer protection laws.

      In summary, these case laws illustrate how courts and consumer dispute redressal forums have addressed instances of misleading advertisements and upheld consumer rights by penalizing companies for deceptive marketing practices. These judgments serve as deterrents against misleading advertisements and reinforce the importance of truthfulness, transparency, and ethical standards in advertising and marketing communications.

      • 0
      • Share
        Share
        • Share onFacebook
        • Share on Twitter
        • Share on LinkedIn
        • Share on WhatsApp

    Related Questions

    • Discuss in detail the Consumer law Judgments related to ‘Housing’.
    • Discuss case laws related to water sports covered under the Consumer Protection Act.
    • Discuss the case law of V. Krishna Kumar V. State of Tamil Nadu and others (Civil Appeal No.8065 of 2009) ...
    • Discuss the Redressal Mechanisms provided under the Consumer Protection Act.
    • Discuss the need for the enactment of Bureau of Indian Standards Act, 2016.
    • Discuss the grounds for refund of Ticket Deposit Receipt (TDR) and Refund Rules prevalent in Railways?
    • Discuss in detail the procedure and formalities for making various Insurance Claims.
    • Discuss in detail the duties of Consumer.

    Sidebar

    Ask A Question

    Stats

    • Questions 21k
    • Answers 21k
    • Popular
    • Tags
    • Pushkar Kumar

      Bachelor of Science (Honours) Anthropology (BSCANH) | IGNOU

      • 0 Comments
    • Pushkar Kumar

      Bachelor of Arts (BAM) | IGNOU

      • 0 Comments
    • Pushkar Kumar

      Bachelor of Science (BSCM) | IGNOU

      • 0 Comments
    • Pushkar Kumar

      Bachelor of Arts(Economics) (BAFEC) | IGNOU

      • 0 Comments
    • Pushkar Kumar

      Bachelor of Arts(English) (BAFEG) | IGNOU

      • 0 Comments
    Academic Writing Academic Writing Help BEGS-183 BEGS-183 Solved Assignment Critical Reading Critical Reading Techniques Family & Lineage Generational Conflict Historical Fiction Hybridity & Culture IGNOU Solved Assignments IGNOU Study Guides IGNOU Writing and Study Skills Loss & Displacement Magical Realism Narrative Experimentation Nationalism & Memory Partition Trauma Postcolonial Identity Research Methods Research Skills Study Skills Writing Skills

    Users

    Arindom Roy

    Arindom Roy

    • 102 Questions
    • 104 Answers
    Manish Kumar

    Manish Kumar

    • 49 Questions
    • 48 Answers
    Pushkar Kumar

    Pushkar Kumar

    • 57 Questions
    • 56 Answers
    Gaurav

    Gaurav

    • 535 Questions
    • 534 Answers
    Bhulu Aich

    Bhulu Aich

    • 2 Questions
    • 0 Answers
    Exclusive Author
    Ramakant Sharma

    Ramakant Sharma

    • 8k Questions
    • 7k Answers
    Ink Innovator
    Himanshu Kulshreshtha

    Himanshu Kulshreshtha

    • 10k Questions
    • 11k Answers
    Elite Author
    N.K. Sharma

    N.K. Sharma

    • 930 Questions
    • 2 Answers

    Explore

    • Home
    • Polls
    • Add group
    • Buy Points
    • Questions
    • Pending questions
    • Notifications
      • sonali10 has voted up your question.September 24, 2024 at 2:47 pm
      • Abstract Classes has answered your question.September 20, 2024 at 2:13 pm
      • The administrator approved your question.September 20, 2024 at 2:11 pm
      • banu has voted up your question.August 20, 2024 at 3:29 pm
      • banu has voted down your question.August 20, 2024 at 3:29 pm
      • Show all notifications.
    • Messages
    • User Questions
    • Asked Questions
    • Answers
    • Best Answers

    Footer

    Abstract Classes

    Abstract Classes

    Abstract Classes is a dynamic educational platform designed to foster a community of inquiry and learning. As a dedicated social questions & answers engine, we aim to establish a thriving network where students can connect with experts and peers to exchange knowledge, solve problems, and enhance their understanding on a wide range of subjects.

    About Us

    • Meet Our Team
    • Contact Us
    • About Us

    Legal Terms

    • Privacy Policy
    • Community Guidelines
    • Terms of Service
    • FAQ (Frequently Asked Questions)

    © Abstract Classes. All rights reserved.