Explain Attitude accessibility.
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Attitude accessibility refers to the ease and speed with which an individual can retrieve and activate their attitudes towards an object, person, or issue from memory. Highly accessible attitudes are quickly retrieved, influencing thoughts and behaviors. Factors such as repeated exposure, personal relevance, and emotional intensity contribute to attitude accessibility. This concept is vital in understanding how readily available attitudes can impact decision-making and responses in various situations, emphasizing the dynamic nature of attitudes in shaping cognitive processes and behavior.