Explain Cognitive dissonance.
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Cognitive dissonance is a psychological theory that describes the discomfort individuals feel when holding conflicting beliefs or attitudes. When confronted with inconsistent information, people experience an inner tension, motivating them to reduce the dissonance by altering their beliefs, acquiring new information, or minimizing the importance of the conflict. This theory, proposed by Leon Festinger, highlights the innate drive for cognitive consistency and the psychological discomfort arising from conflicting cognitions.