Explain Focus group discussion (FGD).
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Focus Group Discussion (FGD): Engaging Group Dynamics for Qualitative Insight
Focus Group Discussion (FGD) is a qualitative research method that involves a small, diverse group of participants brought together to discuss specific topics under the guidance of a facilitator. Typically, FGDs include 6 to 12 participants who share common characteristics or experiences relevant to the research objectives.
The primary purpose of FGD is to explore and generate insights into participants' attitudes, perceptions, and experiences regarding a particular subject. It leverages group dynamics to elicit a range of perspectives and encourages participants to express opinions, share experiences, and interact with one another. The facilitator employs open-ended questions to stimulate discussion and uncover diverse viewpoints.
FGD is valuable in various fields, including market research, social sciences, and program evaluation. It provides researchers with a deeper understanding of social norms, cultural attitudes, and group interactions. FGD findings are rich in qualitative data, offering nuanced insights that may not be as readily apparent in individual interviews. This method fosters a dynamic environment, allowing researchers to observe group consensus, disagreement, and emergent themes, making it a powerful tool for exploring complex issues within a social context.