Explain Gatekeeping Hypothesis.
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The Gatekeeping Hypothesis is a theory in communication and media studies that explores the role of media gatekeepers in controlling the flow of information and news content to the public. According to this hypothesis, individuals or entities known as gatekeepers, such as editors, journalists, or media owners, hold the power to determine which stories or information get disseminated to the public and which do not.
Gatekeepers make decisions based on various factors, including news values, editorial judgment, corporate interests, and societal norms. They decide what stories are newsworthy and how they are presented, shaping the media narrative.
The Gatekeeping Hypothesis highlights the importance of understanding the selective nature of media content and the potential for bias or agenda-setting by those who control the gate. It underscores the influence of gatekeepers in shaping public perceptions, framing issues, and influencing the agenda of public discourse. This theory has been instrumental in studying media control, news selection, and the role of gatekeepers in shaping the media landscape.