Explain Group polarization.
N.K. Sharma
Asked: February 8, 20242024-02-08T11:22:37+05:30
2024-02-08T11:22:37+05:30In: Psychology
Explain Group polarization.
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Group polarization is the phenomenon where a group's collective opinions or decisions become more extreme than the initial inclinations of its individual members. Through discussions and interactions, group members tend to reinforce and amplify pre-existing attitudes or preferences. This process intensifies convictions, creating a polarization effect where the group's consensus becomes more extreme than the average position held by its individual members. Group polarization is influenced by social comparison, information exchange, and a desire for social identity within the group, leading to a shift towards more extreme viewpoints or decisions.