Explain Mass communication.

Mass communication refers to the process of transmitting information, messages, and content to a large and diverse audience through mass media channels. It involves the creation, production, distribution, and reception of mediated content, such as newspapers, magazines, television, radio, film, internet, and social media platforms. Mass communication enables the dissemination of news, entertainment, advertising, public relations, and cultural content to reach a wide audience simultaneously.

Key characteristics of mass communication include its one-to-many transmission model, where messages are sent from a centralized source to a vast and heterogeneous audience. Mass media channels serve as intermediaries between senders (such as media organizations, advertisers, or governments) and receivers (the audience), shaping public opinion, influencing attitudes, and shaping social norms. Mass communication relies on technologies and infrastructures that facilitate the production and distribution of mediated content, allowing messages to reach millions of individuals across geographical, cultural, and linguistic boundaries.