Explain Purpose of content analysis.
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Explain Purpose of content analysis.
The purpose of content analysis is to systematically examine and interpret the content of textual, visual, or audio material. By identifying patterns, themes, and trends, researchers gain insights into the communication, messages, or representations within the content. Content analysis is widely used in various fields, including media studies, linguistics, and social sciences. It enables researchers to quantify and analyze the presence of specific themes or characteristics, providing a structured method for understanding and interpreting the underlying meaning within diverse forms of communication or media content.